The Great E-Book pricing Question

Gaughran, David (2014, April 7) The Great E-Book Pricing Question

http://davidgaughran.wordpress.com/2014/04/07/the-great-e-book-pricing-question/

This article posting covers the basics and confusions that occur in marking prices in print as well as issues. It addresses the massively overrated view of market prices affecting value and the differences in prices of novels in print versus novels published as e-books. This posting explains the different aspects of pricing literature and encourages authors to think acknowledge the pricing differences between the two mediums because of the advantages and disadvantages the books in print and e-books hold.

"Economic value is not the same as market price. If a consumer is willing to buy a good, it implies that the customer places a higher value on the good than the market price."

"Marketing isn’t simply about reaching consumers but also about convincing them to place a value on the product higher than the price-tag. The higher the price, the harder that job will be."

"None of these long-standing phenomena have done anything to devalue books in readers’ minds. If anything it has done the opposite. And besides, shouldn’t we be in favor of making reading cheap? Don’t we want more people reading books?"

I loved the encouragement that the author pushes amongst fellow authors. Having a higher or lower price will not affect the value of the book, hard work will. He also manages to fit in every aspect of the printing process and distributing while still touching upon the differences between the two mediums. I do, however, think that although the rice does not establish value, it is a disservice to underpay an artist for their work and I fell as if some digital l books are a disservice to their hard work.