No, Print Isn't Dead

Link to article

Carr, Nicholas (2013, October 13) Print Isn't Deadhttp://theweek.com/article/index/250984/no-print-isnt-dead
The article stated by explaining the creation of the paper and how it evolved from the time it was created to now. It continued by listing numerical facts about how the paper consumption per capita had declined in the last decade yet print itself is not facing a threat. The writer explained why print was never going to die because of the ways the brain read things online and on paper. He explained how the brain read in these two different circumstances and why print was favorable to online at times as well as vise versa. He gave several examples where print was favorable which closed the argument off with the reader having a clear understanding as to why print was no where near its death bed.
"Printed books still account for about three quarters of overall book sales in the United States, and if sales of used books, which have been booming, are taken into account, that percentage likely rises higher. A recent survey revealed that even the biggest fans of e-books continue to purchase a lot of printed volumes.""What's striking is that the prospects for print have improved even as the use of media-friendly mobile computers and apps has exploded. If physical publications were dying, you would think their condition should be deteriorating rapidly now, not stabilizing.""The differences between page and screen go beyond the simple tactile pleasures of good paper stock. To the human mind, a sequence of pages bound together into a physical object is very different from a flat screen that displays only a single "page" of information at a time. The physical presence of the printed pages, and the ability to flip back and forth through them, turns out to be important to the mind's ability to navigate written works, particularly lengthy and complicated ones. We quickly develop a mental map of the contents of a printed text, as if its argument or story were a voyage unfolding through space."To me, there is nothing more refreshing than opening a magazine and reading it, but I know that this isn't the case for everyone. However, although there are preferences towards digital and tangible the brain is what keeps them both alive and in business. I can listen to a book on tape as I drive or maybe even read it on my iPad but I can not study off of anything that is digital because I feel as if my mind doesn't process it as well. Even though my school offers out textbooks online, mostly everyone asks for the physical copy because of the brains ways to understand them easier. I also think that people are used to reading tangible books and seeing people read them because after all, the online world is a fairly new thing. Maybe in the future the sales of hard copies will decrease while the online versions will increase, but it is clear that i will not be happening anytime soon.