David, John. P. (2014, Frebruary 11) Is Print Really Dead?
http://www.huffingtonpost.com/john-p-david/long-live-print_b_4435344.html
As the article starts off with a personal story of the findings of a daily newspaper, the author expresses the hardships of finding a local newspaper. It then goes into different types of forms of print and the their success rate. The Newsweek revealed that most of its profits were coming from subscriptions rather than advertisements which supported the fact that print was not dying while the New York Magazine was said to be decreasing its quantity from once a week to twice a month which counteracted that argument. The article also touched upon the website allrecipies.com that launched its magazine despite of its online popularity. This topic allowed the writer to go more into depth about the importance of print and why it still successes despite the fact that online is free and more accessible.
"most people search online for recipes which they already know or are aware of. However, they will read a magazine to get inspiration or to learn about new recipes. A print magazine, with nice pictures and inventive ideas, can still inspire people to do and buy things in ways that the web can't."
"Publishers said the magazine would mainly be supported by subscriber fees, rather than advertising."
"When it comes to forming habits, nothing competes with the predictability of a print cycle and the physical act of turning pages. Even in their weakened state, stories in newspapers have greater impact than stories that appear only online."
Although the ease to get information online is becoming more and more accessible to people and the amount of publications that are being sent to print are decreasing, print itself will not die out. The custom of getting a tangible newspaper one can flip through will not die because it works as a form of preference. Even though I go digital or go home, every time a new issue of my favorite magazine comes out I make sure to physically go pic it up rather than download it onto my iPad. Making a fold at the top of the pages I am interest in, carrying it to the beach with me, and staking it on top of the the piles of old magazines I have are some of the things I love about print. I feel as I have more leisure and appreciation when it comes to a tangible magazine where as online I feel as if I would scroll so fast I would the miss things. Print or online works just like any other choice,there will always be people that favorite one choice while there are others who favorite the other choice, and as long as the difference between print and online remain the same, it will never die out because preferences never die out.
I feel that in some aspects print IS dead. People seem to be preferring the use of online books using their handheld devices. Even my own parents changed their newspaper subscription from five days a week to two. Instead, they use their smartphones to search the web or read books on their kindles. Personally, I like the physical book. One of my favorite parts of reading is the smell of a book. I think it is such a comfort when you get all cozy and snuggled up to read a book and you open it up to that first page and the scent of the print just flies up to your face.
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