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(2013, May 8) Online vs. Print
Advertising, Why Print is Losing http://smcpros.com/2013/05/online-vs-print-advertising-why-print-is-losing/
Ever since media has taken over the way
people have been reverting to advertisements has shifted. Money, a huge factor
in the advertising business, is put to a better use in the world of technology.
One gets what they pay for in terms of where the advertisers money goes to and
where the add is placed on social media while an add on print is only seen by
the people that pick up that publication. Social media allows the
advertisements to be assigned to people in accordance to their age, gender,
location, and interests while on print, advertisements have to be more general
in order to fairly please the general public. Tracking the popularity of an add
can be easily done online which will allow one to see if their money is it to
good use while it is almost virtually impossible to track popularity of an add
on print. Online: 3, Print: 0.
“I can tailor my ad for any audience on Facebook based on pages and
interests that they like, age, gender and location, right down to the zip code.
What types of hobbies do the 50 people that saw your magazine ad enjoy? Your
guess is as good as mine.”
“data drives
smart advertising. Online advertising has it, and print media simply doesn’t.
Your audience is on Facebook and they’re interested in you and your business –
all you have to do is get in front of them. Why not do it in the most
cost-effective way possible?”
Clearly, the people of this generation revert
to social media as well as technology so putting money into advertisements that
pertain to technology as opposed to print makes sense. As a print enthusiast who
gets her newspaper published because of the advertisements fellow parents buy,
I am fully aware that my newspaper publication on prints because of this money
that comes in. Although I do agree with spending money is the smartest way I
would not want other publications to have to either shift to a website or have
to refrain from publishing.
I like how you mentioned why online advertising is more effective than print advertising in terms of finding out the interests of the audience. I also like how you mentioned a personal example of your experience with publishing and your opinion on the switch from print to online ads.
ReplyDeletePeople allow for the media to set the guidelines towards what their personality and public image should be, however, with the abundance of media currently present, there is no "one" image people should follow, therefore more diversity exists and advertising through print is much more difficult than it was 40 years ago. Before the technology revolution that occurred between 1990-present, there was very little media that could be consumed by everyone simultaneously, the only time everyone was tuned in for something at the same time was when the nightly news came on. In the network era, there were very few channels so there was fewer trends set by mass media.There was a collective identity set by almost everyone, if you knew what that was, then setting advertisements was not so difficult because what appealed to one appealed to most.
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