No, Print Isn't Dead

Link to article

Carr, Nicholas (2013, October 13) Print Isn't Deadhttp://theweek.com/article/index/250984/no-print-isnt-dead
The article stated by explaining the creation of the paper and how it evolved from the time it was created to now. It continued by listing numerical facts about how the paper consumption per capita had declined in the last decade yet print itself is not facing a threat. The writer explained why print was never going to die because of the ways the brain read things online and on paper. He explained how the brain read in these two different circumstances and why print was favorable to online at times as well as vise versa. He gave several examples where print was favorable which closed the argument off with the reader having a clear understanding as to why print was no where near its death bed.
"Printed books still account for about three quarters of overall book sales in the United States, and if sales of used books, which have been booming, are taken into account, that percentage likely rises higher. A recent survey revealed that even the biggest fans of e-books continue to purchase a lot of printed volumes.""What's striking is that the prospects for print have improved even as the use of media-friendly mobile computers and apps has exploded. If physical publications were dying, you would think their condition should be deteriorating rapidly now, not stabilizing.""The differences between page and screen go beyond the simple tactile pleasures of good paper stock. To the human mind, a sequence of pages bound together into a physical object is very different from a flat screen that displays only a single "page" of information at a time. The physical presence of the printed pages, and the ability to flip back and forth through them, turns out to be important to the mind's ability to navigate written works, particularly lengthy and complicated ones. We quickly develop a mental map of the contents of a printed text, as if its argument or story were a voyage unfolding through space."To me, there is nothing more refreshing than opening a magazine and reading it, but I know that this isn't the case for everyone. However, although there are preferences towards digital and tangible the brain is what keeps them both alive and in business. I can listen to a book on tape as I drive or maybe even read it on my iPad but I can not study off of anything that is digital because I feel as if my mind doesn't process it as well. Even though my school offers out textbooks online, mostly everyone asks for the physical copy because of the brains ways to understand them easier. I also think that people are used to reading tangible books and seeing people read them because after all, the online world is a fairly new thing. Maybe in the future the sales of hard copies will decrease while the online versions will increase, but it is clear that i will not be happening anytime soon. 

Is Print Really Dead?

Link to article 

David, John. P. (2014, Frebruary 11) Is Print Really Dead? 
http://www.huffingtonpost.com/john-p-david/long-live-print_b_4435344.html

As the article starts off with a personal story of the findings of a daily newspaper, the author expresses the hardships of finding a local newspaper. It then goes into different types of forms of print and the their success rate. The Newsweek revealed that most of its profits were coming from subscriptions rather than advertisements which supported the fact that print was not dying while the New York Magazine was said to be decreasing its quantity from once a week to twice a month which counteracted that argument. The article also touched upon the website allrecipies.com that launched its magazine despite of its online popularity. This topic allowed the writer to go more into depth about the importance of print and why it still successes despite the fact that online is free and more accessible.

"most people search online for recipes which they already know or are aware of. However, they will read a magazine to get inspiration or to learn about new recipes. A print magazine, with nice pictures and inventive ideas, can still inspire people to do and buy things in ways that the web can't."


"Publishers said the magazine would mainly be supported by subscriber fees, rather than advertising."

"When it comes to forming habits, nothing competes with the predictability of a print cycle and the physical act of turning pages. Even in their weakened state, stories in newspapers have greater impact than stories that appear only online."

Although the ease to get information online is becoming more and more accessible to people and the amount of publications that are being sent to print are decreasing, print itself will not die out. The custom of getting a tangible newspaper one can flip through will not die because it works as a form of preference. Even though I go digital or go home, every time a new issue of my favorite magazine comes out I make sure to physically go pic it up rather than download it onto my iPad. Making a fold at the top of the pages I am interest in, carrying it to the beach with me, and staking it on top of the the piles of old magazines I have are some of the things I love about print. I feel as I have more leisure and appreciation when it comes to a tangible magazine where as online I feel as if I would scroll so fast I would the miss things. Print or online works just like any other choice,there will always be people that favorite one choice while there are others who favorite the other choice, and as long as the difference between print and online remain the same, it will never die out because preferences never die out.